Web & Social
Over the past 5 years, Kayla has developed social media content and strategies for Mesa Verde National Park, including the creation of a video series to highlight National Park rangers during the Centennial year of the Park Service in 2016. Additionally, she has built and continues to develop the social accounts and the website for the podcast Mesa Verde Voices.
WEB
Experience working with templates in Squarespace, customizing key elements, and working with HTML code. From design and functionality, to developing a strategy to website layout, and tracking and reporting on web traffic analytics.
Experience developing content strategy, leading a team of contributors, and facilitating meaningful dialogue through post comments and direct messages.
Experience creating and managing Instagram Business accounts, tracking and reporting analytics, and creating paid campaigns to broaden listener base through Instagram stories and posts.